Every day is food day, but particularly February 10th!

Some commemorative days in Japan feel playful, some feel practical, and then there are days like Food Day on February 10 that simply celebrate something everyone can relate to. The date comes from a clever bit of wordplay—fū (2) and do (10)—which together echo the English word “food” as well as the Japanese word 風土 (fūdo), meaning climate or local culture. It’s a neat double meaning that fits perfectly with the spirit of the anniversary.

Food Day was created by the Japan Vegetable Sommelier Association, an organization that wants people to rediscover the fun, excitement, and small moments of wonder that come from vegetables and fruits. Their goal isn’t just to promote healthy eating; it’s to highlight how Japan’s long, varied landscape and distinct seasons have shaped regional food traditions. They even certify “Food Tourism Areas,” places where visitors can experience local cuisine and food culture in a hands‑on way.

There are literally hundreds of food related anniversaries in Japan each year. Sometimes several a day, but so far, this is the only "food day" I have come across. Not to say there isn't another - it is quite common for there to be duplicate days in Japan's long, long lists of anniversaries, commemorations and observances.