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Apr 4, 2026

Delicious chocolate pie

Today, and April 4th annually, is Marui Happiness Choco Pie Day まぁるい幸せチョコパイの日 in Japan. Marui Happiness Choco Pie is mostly just known as Lotte's Choco Pie. It is a beloved treat that has been popular in Japan for over 40 years.


The "choco pie" pictured in this post is a premium, limited edition, white chocolate pie and its one of my personal favorites. The regular choco pie is milk chocolate and thus brown. Its soft cake layers, gentle cream, and smooth chocolate coating create a “round” shape that symbolizes kindness, connection, and the small joys that brighten everyday life.


April 4th was chosen for the anniversary for Lotte's Choco Pie because it is also "Happiness Day" and I can vouch for Lotte that their Choco Pie does bring happiness! You will find reviews of the different flavors of Choco Pie, as well as the original flavor, in the review section of City-cost.


Delicious chocolate pie photo

BigfamJapan

BigfamJapan

Former nickname was "Saitama". Changed it to save confusion on place review posts! Irish, 20+ years in Japan! I also write on my personal website: insaitama.com


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