Lost in translation: "taxi signage" in Japan.

Today, and April 1st annually, is Taxi Signage Day タクシーサイネージの日 in Japan. When I heard that, I thought cool, I'll do a post with some photos of the taxi signage I've taken photos of over the years. But that was because I assumed that "taxi signage" meant the same thing in Japanese as in English. It doesn't!

Taxi signage seems to be the term used for the tablets you can increasingly see in taxis around Japan. And "taxi signage day" was created to highlight the growing world of in‑vehicle media. The date of the anniversary reflects the date the "Tokyo Taxi Vision Growth" was launched, in 2019, that deliver video content and advertisements through tablets installed in taxis.

The increase of tablets in taxi does enhance the user's experience, unless, like me, you are travel sick and looking at a tablet in a taxi makes you nauseous! But I do recognize the convenience of "taxi signage" - both the English and Japanese meanings of the term!