A day for umaibo

Today, and November 11th annually, is Umaibo Day. Much like Pocky and Pretz, that are also celebrated on November 11th, the reason for the date is that four ones lined up look like todays date; "1111" The anniversary was established by Yaokin Co., Ltd., founder of "Umaibo" which has  been loved for many years by children and adults alike. In 2019, it celebrated its 40th anniversary.

Umaibo, literally "tasty stick", is a popular, inexpensive puffed corn snack. It is cylindrical in shape with a light and crunchy texture. There are a wide variety of flavors, from savory options like cheese to sweet ones like chocolate. Umaibo is a nostalgic and iconic snack for many Japanese people. I love how affordable they are and that you can buy them in bulk. Sometimes when we have a sporting event on, such as a karate or soccer tournament, I bring along the bulk packs of Umaibo so I can give every child a snack after the match.

Even if umaibo is not a taste / texture you grew up with and / or are familiar with, they are relatively palatable I think. They are also quite small and light, so they don't ruin an appetite. They make a quick, cheap and light snack between meals. Have you tried umaibo before? Do you have a favorite flavor?