Watch out for the cute day hashtag

September 17th is "Cutena Day", or Cute Day, in Japan. Its only an hour into September 17th and already there are thousands of posts on Social Media with the "Cutena Day" hashtag. I think this hashtag is popular because it gives people a chance to showcase things that they find cute. Some companies make use of the hashtag to promote their products too. 

Why is September 17th "Cute day"? Well, it is a pun on the date. In Japan the date is written with the month first and then the date. Nine (9) can be read as "kyu" in Japanese, ten (10) can be read as "to" and seven (7) can be read as "na". Together; "kyutona" which is the Japanese version of the English "cute"! 

The day was established by lycrist, composer and producer Yasushi Nakamura. He wanted the day to promote style and youthfulness regardless of age. Have you seen any #キュートな日 posts on social media yet today!?