Five days to reconnect with the sea

From the 3rd to the 7th of every month, Japan observes Fish Day さかなの日 (sakana no hi). It is an initiative by the Japanese Fisheries Agency to encourage people to enjoy seafood more regularly.

While global fish consumption continues to rise, Japan - once known for its deep seafood culture - has surprisingly been seeing a gradual decline. These five days serve as a gentle nudge to rediscover the flavors, health benefits and cultural significance of fish. Whether someone chooses a simple grilled fillet, a comforting simmered dish, or even canned fish for convenience, the aim is to make seafood approachable and enjoyable. 

The "Fish day"s remind us that food choices connect us to ecosystems, traditions and livelihoods. By purchasing fish and fish produces we help sustain a culinary heritage that has shaped the Japanese identity for centuries.