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A bit expensive but quite fun!
Price: 1300 yen
Pure Heart Kids Land is a large play area for children from 0 - 12 years old. Children under 1 are free but you must show proof of the child's birthday. Admission is a bit expensive, 1300 yen per person (including parents). If you go in the evening, the price is reduced but there are less kids to play with. You can also pay hourly if you choose. Once admission is paid, you can come and go as you please, which is nice if you plan to spend the day playing and want a break for lunch.
The area is broken up into several smaller play areas each with a theme. There is a baby area, a sand pit, ball pit, slide area, climbing area, arcade, blocks, picture taking area with costumes, children's books, ride-able cars, play stores, and even a cafeteria.
There is also a large area of manga and massage chairs for parents, although you aren't supposed to leave your children unattended. Lockers, changing area, bathroom, and water are also available.
Since the recent renewal, the play area is quite clean and has improved greatly.