Apita Niigata Nishi アピタ 新潟西店

Middle of the Road Sort of Mall

Interesting mishmash of stores represented at this mall, with some tentpole chain stores like Starbucks and KFC represented, but the mall struggles from a high turnover of certain store locations that can't seem to hold either a ramen bar, an accessory vendor, or any other sort of store that has come and gone. The second floor of the mall outside the food court seems nearly forgotten, the realm of seasonally necessary goods like school uniforms or the new worker's black suit/skirt + blazer combination that appears every April and May. The mall can't seem to decide if it wants to embrace younger customers or rely on the aging population as its consumer base, and the lack of a unifying voice detracts from the overall shopping experience. I frequent the mall due to ease of access, but it would be nice to see the mall make a change for the better.