Imoya Shodai Senjiro Kawagoe

Cute sweet potato ice-cream

It's on Google Maps as Imoya Shodai "Shinjiro", but it's actually called Imoya Shodai "Senjiro". The shop has been there for a good few years, but it is more popular now since they started doing cute sweet potato ice cream with actual sweet potato pieces. You can get different flavors of ice-cream, but each come served with a heard shaped sweet potato piece on top and two pieces of sweet potato on each side of the ice-cream, like wings. It's not cheap, but for Kawagoe its fairly standard - 550 yen per ice-cream.