Chiikawa Mogumogu Honpo Kawagoe

Brand new

The Chiikawa Mogumogu Honpo store only opened in Kawagoe a couple of weeks ago, so it is still extremely busy. To the point that you have to queue up just to get into the store, even on a weekday. It is beautiful inside and they have a great selection of Chiikawa souvenirs - food and non food. They have some nice photo props outside the store.