Gudetama's 5th anniversary in Shibuya

This year gudetama is celebrating his 5th birthday. San-X, the creators of Gudetama decided to celebrate it by opening a pop up store in Shibuya.

To advertise the pop up store they got quite creative and installed big posters with pop up plush effects close to Keio Shibuya station. Even though I'm not much of a fan of Gudetama i still could not resist these cute pushes and took a photo with them.