Apr 12, 2017

Tokyo antenna shop directory: Travelling Japan vicariously

Travel vicariously around Japan through Tokyo's antenna shops, regional trading outposts that have become an important form of marketing for local brands and produce.  There are more than 50 of these stores which we list in this Tokyo antenna shop directory.




To some, an antenna shop may sound like it should be staffed by a lovable rogue, Dereck Trotter type, flogging TV parts at too-good-to-be-true discounts. Here in Japan however, the situation is something quite different. The antenna shop has become a standard weapon in the regional branding arsenal, which has always been strong in Japan.  Most prefectures at the very least have etched some kind of consumable into the minds of the general public. "Oh, you’re going to Hiroshima? Make sure you try the (insert signature dish here)." . Compare this to back home (for this expat), where there are still ‘prefectures’ that many people didn’t even know were a prefecture, let alone be able to point them out on a map … or indeed name the local food.  


Whilst Japan's regional branding is comparatively strong then, attempts to make it stronger sometimes backfire. In the rush to have a lovable character become the face of the nation, Japan became saturated with yurukyara, most of which people couldn’t recall, or couldn’t figure out what they had to do with their local region. The cull that followed was as inevitable as it wasn’t heartbreaking.  Some have survived though and are going strong (think, Kumamoto's 'Kumamon').  We perhaps need some 'Missing Yurukyara' ads for 'Funashi', however.


The antenna shop (アンテナショップ) shows no signs of growing tired or going missing, with numbers on the increase in Tokyo and other major urban centers in Japan. What started off as marketing feelers put out to establish how, and what, to brand, have now become that very branding method. On top of which, Japan’s antenna shops might be considered a legitimate consumer resource. In these often pint-sized stores the astute consumer can get their hands on regional goods typically unavailable in the local supermarket. In Tokyo the largest concentration of antenna shops are to be found near Yurakucho Station, within easy striking distance for returning Shinkansen travellers who may have forgot to pick up the requisite omiyage. Beyond the snacks, preserves, cheeses and key chains, antenna shops in Japan are also information centers, dispensing details about tours, accommodation, and even jobs for the returning city dweller.   


For the traveller to, or foreign resident in, Japan, antenna shops are a chance to sample some of the country and flesh out the regional repertoire.  To travel Japan vicariously, if you will.


If you can handle the Japanese, and you have an interest in the numbers, The Japan Center For Regional Development is a great resource for finding out more about these antenna shops across Japan, and how they've been increasing over the years.


We use the same resource to bring you a directory of Tokyo antenna shops.  Over 50 of them.  We've included links to homepages but you will find that many of them are in Japanese only.  In some cases, these antenna shops in Tokyo have the feel of a local community center rather than a shop.  In others, the 'antenna' seems to have been added on to a restaurant or cafe.  Most of Tokyo's antenna shops seem to be congregated in the Yurakucho, Ginza and Nihombashi areas.


All of these antenna stores are in Tokyo.  The 'headers' indicate the regions represented.  We start north and head south, and yes, we haven't missed the oddity of having antenna shops for Tokyo ... in Tokyo.  Still, it is a big place.


For details about the antenna shops and general vibe of Yurakucho's see our earlier post ...

 Tokyo Kotsu Kaikan: Antenna shops, travel, and multitasking





Hokkaido




Regional themeHokkaido Prefecture
NameHokkaido Dosanko Plaza
AddressTokyo Kotsu Kaikan 1F, 2-10-1 Yurakucho, Chiyoda-ku, Tokyo
Webhttp://www.dosanko-plaza.jp/
Nearest stationYurakucho


Aomori


Regional themeAomori Prefecture 
NameAomori Hokusai-kan
Address2-3-11 Fujimi, Chiyoda-ku, Tokyo
Webhttp://www.umai-aomori.jp/buy/antenashop/antenashop.phtml
Nearest stationIidabashi


Regional themeAomori City 
NameAoMoLink AKASAKA
AddressSuccess Akasaka Bldg., 3-13-7 Akasaka, Minato-ku, Tokyo
Webhttp://aomolink.jp/
Nearest stationAkasaka


Regional themeTakko City
NameAntenna Shop Aomori Prefecture Tako-machi
AddressCaretta Shiodome B2F, 1-8-2, Higashi-Shinbashi, Minato-ku, Tokyo
Webhttp://takko-antenna.tokyo/
Nearest stationShimbashi / Shiodome




Iwate


Regional themeIwate Prefecture
NameIwate Ginga Plaza
AddressNankai Tokyo Bldg. 1F, 5-15-1 Ginza, Chūō-ku, Tokyo
Webhttp://www.iwate-ginpla.net/language/en.html
Nearest stationHigashi-Ginza




Miyagi


Regional themeMiyagi Prefecture
NameMiyagi Furusato Plaza
AddressHigashi-chi Bldg. 1-2F, Higashi-Ikebukuro, Toshima-ku, Tokyo
Webhttp://cocomiyagi.jp/
Nearest stationIkebukuro 




Akita


Regional themeAkita Prefecture
NameAkita Bisaikan
AddressTakanawa West III, 4-10-8 (wing) Takanawa, Minato-ku, Tokyo
Webhttp://www.akita-bisaikan.jp/
Nearest stationShinagawa


Yamagata


Regional themeYamagata Prefecture
NameOishii Yamagata Plaza
AddressGinza First Bldg. 1-2F, 1-5-10 Ginza, Chūō-ku, Tokyo
Webhttp://oishii-yamagata.jp/
Nearest stationYurakucho / Ginza-itchōme


Regional themeIide-machi
Name Iide-machi Antenna Shop / Junjō Community Cafe and Shop
Address2-7-6-1F, Kōenjikita, Suginami-ku, Tokyo
Webhttp://iide-kouenji.com/
Nearest stationKōenji




Fukushima


Regional themeFukushima Prefecture
Name Nihombashi Fukushima-kan MIDETTE
AddressYanagiya Futoshiyo Bldg. 1F, 4-3-16 Nihombashi Muromachi, Chūō-ku, Tokyo
Webhttp://midette.com/
Nearest stationMitsukoshimae, Kanda, Shin-Nihombashi


Ibaraki 


Regional themeIbaraki Prefecture
Name Ibaraki Marché
AddressKonya Bldg. 1F, 1-2-1 Ginza, Chūō-ku, Tokyo
Webhttp://ibarakimarche.com/
Nearest stationYurakucho / Ginza-itchōme


Tochigi


Regional themeTochigi Prefecture
Name Tochimaru Shop
AddressTokyo Solamachi East Yard 4F, Tokyo Skytree Town, 1-1-2 Oshiage, Sumida-ku, Tokyo
Webhttp://www.tochimaru-shop.com/
Nearest stationTokyo Skytree / Oshiage


Gunma


Regional themeGunma Prefecture
Name Gunma-chan House
Address5-13-19 Ginza, Chūō-ku, Tokyo
Webhttp://www.kikaku.pref.gunma.jp/g-info/index.html
Nearest stationHigashi-Ginza


Tokyo



Regional themeTokyo Prefecture
Name Tokyo Souvenir Shop
Address Tower 1 1F, Tokyo Government Towers, 2-8-1 Nishishinjuku, Shinjuku-ku, Tokyo
Webhttp://www.tokyo-jinzai.or.jp/shops/
Nearest stationTochōmae


Regional themeThe islands off of Tokyo Bay
Name TOKYO ISLANDS CAFE 
Address Takeshiba Ferry Terminal, 1-12-2 Kaigan, Minato-ku, Tokyo
Webhttp://islands-love.com/
Nearest stationHamamatsuchō / Okado


Regional themeSumida-ku
Name Sumida-machi Dokoro
Address Solamachi 5F, Tokyo Skytree Town, 1-1-2 Oshiage, Sumida-ku, Tokyo
Webhttp://machidokoro.com/
Nearest stationOshiage



Regional themeMusashino City
NameMugiwarabōshi 
Address2 - 33 - 1 Kichijōji-honchō, Musashino-shi, Tokyo
Webhttp://mugiwaraboushi.main.jp/index.html
Nearest stationKichijōji



Regional themeTama City
NameAntenna Shop Ponte
Address1-4 Nagayama, Tama-shi, Tokyo
Webhttp://www.seeds-tama.com/ponte/
Nearest stationNagayama




Tokyo and Nagano



Regional themeTachikawa City (and Omachi City in Nagano Pref.)
Name Alps Plaza
AddressShibasaki-machi 3 - 14 - 3, Tachikawa-shi, Tokyo
Webhttp://www.tbt.gr.jp/alpsplaza/
Nearest stationTachikawa / Tachikawa-minami


Kanagawa 


Regional themeMiura City
NameNagomima Senka
Address2 - 5 - 11 Kajichō, Chiyoda-ku, Tokyo
Webhttp://www.kisc.meiji.ac.jp/~nagomima/frame1.htm
Nearest stationKanda / Shin-Nihombashi




Niigata



Regional themeNiigata Prefecture
NameOmotesando / Niigata-kan N'espace
Address4-11-7 Jingūmae, Shibuya-ku, Tokyo
Webhttp://www.nico.or.jp/nespace/
Nearest stationOmotesando



Toyama



Regional themeToyama Prefecture
NameNihombashi TOYAMA
AddressNihombashi Daiei Bldg. 1 F , 1 - 2 - 6, Nihombashi Muromachi, Chūō ku, Tokyo
Webhttp://toyamakan.jp/
Nearest stationNihombashi



Regional themeToyama Prefecture
NameIkiiki Toyama-kan
AddressTokyo Kōtsū Kaikan B 1 F , 2 - 10 - 1 Yurakucho, Chiyoda-ku, Tokyo
Webhttp://toyamakan.jp/about/yurakucho
Nearest stationYurakucho




Ishikawa



Regional themeIshikawa Prefecture
NameIshikawa Hyakuman Seki Monogatari Edo Honten 
AddressTH Ginza Bldg., 2-2-18 Ginza, Chūō-ku, Tokyo
Webhttp://100mangokushop.jp/
Nearest stationGinza-itchōme



Regional themeKanazawa City
NameGinza no Kanazawa
AddressKirarito Ginza 6F, 1-78-19 Ginza, Chūō-ku, Tokyo
Webhttp://ginzanokanazawa.jp/
Nearest stationGinza / Ginza-itchōme



Regional themeHakui City
NameNoto Mirai Nōgyō / Hakui Broadcaster
Address2-4-28 Hōnan 2 - 4 - 28, Suginami-ku, Tokyo
WebUnavailable at the time of writing
Nearest stationHōnanchō




Fukui



Regional themeFukui Prefecture
NameFukui 291
Address5-4-41 Minami-aoyama, Minato-ku, Tokyo
Webhttp://fukui.291ma.jp/aoyama/
Nearest stationOmotesando



Regional themeFukui Prefecture
NameSyoku No Kuni Fukui-kan
Address1-3-3 Ginza, Chūō-ku, Tokyo
Webhttp://fukui.291ma.jp/ginza/
Nearest stationGinza



Regional themeSakai City
NameSakai-shi Antenna Shop
Address1 - 6 - 22 Hiratsuka, Shinagawa-ku, Tokyo
Webn/a
Nearest stationTogoshi-Ginza




Yamanashi



Regional themeYamanashi Prefecture
NameY-wine Wai Wai
AddressPlaza Bldg. 2F, 2 - 3 - 4 Nihombashi,  Chūō-ku, Tokyo
Webhttp://www.yamanashi-kankou.jp/tokyo/index.html#ywine
Nearest stationNihombashi / Tokyo



Regional themeYamanashi Prefecture
NameFuji no Kuni Yamanashi
AddressNihombashi Plaza Bldg. 1 F , 2-3-4 Nihombashi, Chūō-ku, Tokyo
Webhttp://www.yamanashi-kankou.jp/tokyo/index.html
Nearest stationNihombashi / Tokyo




Nagano



Regional themeNagano Prefecture
NameGinza Nagano
AddressNOCO 1,2,4F, 5-6-5 Ginza, Chūō-ku, Tokyo
Webhttp://www.ginza-nagano.jp/
Nearest stationGinza / Yurakucho



Regional themeFujimi-machi
NamePonte
AddressGreenade Nagayama 1F, 1-4 Nagayama, Tama-shi, Tokyo
Webhttp://www.seeds-tama.com/ponte/
Nearest stationNagayama



Regional themeKijimadaira
NameChōfu & Kijimadaira Shoku no Eki Shinsenya 
Address1-34-11 Kojima-machi, Chōfu-shi, Tokyo
Webhttp://www.kijimadaira.jp/archive/modules/category/index.php/public_html/guide/kik_20060214shinsenya.htm
Nearest stationChōfu




Mie



Regional themeMie Prefecture
NameMie Terrace
AddressYuito Annex 1-2F, Nihombashi Muromachi, Chūō-ku, Tokyo 
Webhttp://mieterrace.jp/
Nearest stationMitsukoshimae / Kanda / Shin-Nihombashi




Shiga



Regional themeShiga Prefecture
NameYume Plaza Shiga
AddressTokyo Kōtsū Kaikan 2F,  2-10-1 Yurakucho, Chiyoda-ku, Tokyo
Webhttp://www.biwako-visitors.jp/bureau/center/
Nearest stationYurakucho



Regional themeNagahama City
NameKannon House
AddressUeno no Mori First Bldg. 1F,  2-14-27 Ueno, Taito-ku, Tokyo
Webhttp://www.nagahama-kannon-house.jp/
Nearest stationUeno




Kyoto



Regional themeKyoto
NameKyoto-kan
AddressYanma Tokyo Bldg. 1F, 2-1-1 Yaesu, Chūō-ku, Tokyo 
Webhttp://kyotokan.jp/
Nearest stationTokyo




Hyōgo



Regional themeTokyoka City
NameKōnotori no Megumi 
AddressTokyo Kōtsū Kaikan 1F, 2-10-1 Yurakucho, Chiyoda-ku, Tokyo
Webhttp://toyooka-antenna.jp/
Nearest stationYurakucho




Nara



Regional themeNara Prefecture
NameToki no Mori
Address5-17-10 Shirokanedai, Minato-ku, Tokyo
Webhttp://www.tokinomori-nara.jp/
Nearest stationShirokanedai



Regional themeNara Prefecture
NameNara Mahorobo-kan
AddressNihombashi Muromachi 162 Bldg. 1 . 2 F, 1-6-2 Nihombashi Muromachi, Chūō-ku, Tokyo
Webhttp://www.mahoroba-kan.jp/
Nearest stationMitsukoshimae




Wakayama 



Regional themeWakayama Prefecture
NameWakayama Kishu-kan
AddressTokyo Kōtsū Kaikan B1F, 2-10-1 Yurakucho, Chiyoda-ku, Tokyo
Webhttp://www.kishukan.com/
Nearest stationYurakucho




Tottori / Okayama



Regional themeTottori Prefecture / Okayama Prefecture
NameTottori / Okayama Shimbashi-kan
AddressShimbashi Center Place 1-2F, Shimbashi, Minato-ku, Tokyo
Webhttp://www.torioka.com/
Nearest stationShimbashi




Shimane




Regional themeShimane Prefecture
NameNihombashi Shimane-kan
AddressFukushima Bldg. 1F, 1-5-3 Nihonbashi Muromachi, Chūō-ku, Tokyo
Webhttp://www.shimanekan.jp/
Nearest stationMitsukoshimae 




Hiroshima



Regional themeHiroshima Prefecture
NameTau Setouchi Hiroshima
AddressGinza-jo Bldg., 1-6-10 Ginza, Chūō-ku, Tokyo
Webhttp://www.tau-hiroshima.jp/
Nearest stationGinza-itchōme




Yamaguchi



Regional themeYamaguchi Prefecture
NameOidemase Yamaguchi-kan
AddressNihombashi Plaza Bldg. 1F, 2-3-4 Nihombashi, Chūō-ku, Tokyo
Webhttp://www.oidemase-t.jp/
Nearest stationNihombashi




Kagawa



Regional themeKagawa Prefecture
NameSetouchi Shunsai-kan
AddressShimbashi Marine Bldg. 1-2F, Shimbashi 2-19-10, Minato-ku, Tokyo
Webhttp://www.setouchi-shunsaikan.com/
Nearest stationShimbashi




Kōchi



Regional themeKōchi Prefecture
NameMarugoto Kōchi
AddressOrb Premier, 1-3-13 Ginza, Chūō-ku, Tokyo
Webhttp://www.marugotokochi.com/
Nearest stationGinza-itchōme




Nagasaki



Regional themeNagasaki Prefecture
NameNihombashi Nagasaki-kan
AddressUrban Net Nihombashi Ni Chome Bldg. 1F, 2-1-37 Nihombashi, Chūō-ku, Tokyo
Webhttp://www.nagasakikan.jp/index.html
Nearest stationNihombashi / Tokyo 




Kumamoto



Regional themeKumamoto Prefecture
NameGinza Kumamoto-kan
Address5-3-16 Ginza, Chūō-ku, Tokyo
Webhttp://www.kumamotokan.or.jp/
Nearest stationYurakucho / Ginza



Ōita


Regional theme Ōita Prefecture
Name Zarai Ōita
AddressHulic Nishi Ginza Bldg. 8F, 2-2-2 Ginza, Chūō-ku, Tokyo
Webhttp://zarai.jp/
Nearest station Yurakucho / Ginza-itchōme


Miyazaki



Regional themeMiyazaki Prefecture
NameMiyazaki-kan KONNE
AddressShinjuku Southern Terrace, 2-2-1 Yoyogi, Shibuya-ku, Tokyo
Webhttp://www.m-tokusan.or.jp/shinjuku/
Nearest stationShinjuku




Kagoshima



Regional themeKagoshima Prefecture
NameKagoshima Yūraku-kan
AddressChiyoda Bldg. 1-3F, 1-6-4 Yurakucho, Chiyoda-ku, Tokyo
Webhttps://www.pref.kagoshima.jp/yurakukan/
Nearest stationHibiya / Yurakucho




Okinawa



Regional themeOkinawa Prefecture
NameGinza Washita Shop
AddressMaruito Ginza Bldg. 1-B1F, 1-3-9 Ginza, Chūō-ku, Tokyo
Webhttp://www.washita.co.jp/info/shop/ginza/
Nearest stationYurakucho / Ginza-itchōme 







What are experiences of Tokyo's antenna shops?  Got any recommendations or any antenna shops you think are missing from this directory?  Let us know in the comments.








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Source: Japan Center For Regional Development

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