A little pressure for a lot of relaxation!

Today, and February 20th annually, is Reflexology Day, an anniversary created by RAJA, the company behind the well‑known “Queen’s Way” relaxation salons in Ginza. The date comes from a simple wordplay on 2/20 - リ(2)・フ(2)・レ(0), In addition, it marks the opening of the very first Queen’s Way shop in February 1998. 

Reflexology itself is based on the idea that pressing specific points on the feet or hands can influence different parts of the body, helping ease fatigue and promote overall well‑being. The term comes from “reflex” and “‑ology,” and although Japan is famous for both British‑style and Taiwanese‑style approaches, the practice originally spread from the United States. 

By creating the anniversary, the company wanted to encourage people to bring the “pleasantly painful” stimulation of British‑style reflexology into their everyday routines, believing that small moments of care can support a more beautiful and healthy life.